Food & Beverage Marketing Archives - Kiara Torres

Starbucks Chipotle A Coffee and Burrito Dream Team?

The Starbucks and Chipotle Customer Base Understanding the customer base of both Starbucks and Chipotle is crucial for marketers seeking to target consumers who appreciate both brands. Both companies have established strong brand identities and loyal customer bases, but their target demographics and psychographics differ in significant ways. Demographics and Psychographics of Starbucks Customers The … Read more

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